Have you ever came across someone's instagram and thought "wow, this person is cool", then 63 weeks into their feed you feel like you're their best friend? yea, me neither. But seriously, what is is about a stranger's pictures that makes you want to know them, hang out with them, and even relate to them? The purpose of your brand's identity is to have that effect on your audience. The main priority in brand styling is to attract your ideal clientele and invoke all the right

It's not everyday that you get to collab with a total #girlboss, so when my friend and client Chelsea was ready to quit her day job and take her brand to the next level, I jumped at the opportunity. Chelsea already had a logo and website, but her brand lacked personality and her website lacked the functionality she needed to streamline her meal prep service. I stepped in and revamped her website with some hand written titles and other custom brand elements. I also helped her