How Your Brand ID Helps Your Business Thrive (+ A Free Questionnaire to Begin Visual Branding Proces
Have you ever came across someone's instagram and thought "wow, this person is cool", then 63 weeks into their feed you feel like you're their best friend? yea, me neither. But seriously, what is is about a stranger's pictures that makes you want to know them, hang out with them, and even relate to them?
The purpose of your brand's identity is to have that effect on your audience. The main priority in brand styling is to attract your ideal clientele and invoke all the right emotions to close the deal. The overall appearance and design of your visual brand identity should be thoughtfully crafted to grab the attention of your most sought-after clients.
If you think your brand is just a logo, some colors or a clever tag line you're wrong, my friend.
Branding is the key to differentiating your company from the millions of people doing the same thing you are.
Its about providing a consistent experience and relating to your customers in a way that makes them feel like they know you. Your brand ID makes you the cool kid (or geeky kid, no judgement) of your industry.
So how do you go about achieving this? Here are 3 things to keep in mind:
1. Your Brand > Your Logo
There are so many other key elements that are a part of your brand's visual identity. Typography, color palettes, patterns, and textures should all work together cohesively. While your logo is an essential piece in marketing, it is a small detail in the big picture.
2. Be Consistent
Visual consistency matters. Whether we are talking about your website, blog, social media accounts, or printed material, your brand identity should reflect the message your company is trying to convey. Consistency and unity across your brand is the key to gaining more followers and getting new clients.
3. Let It Marinate
Being consistent with your brand's visual elements holds resonance. In other words, people will start recognizing your brand. There are endless reasons why this is a good thing but to keep with the "cool kid" them, you will be POPULAR.
Keeps these tips in mind and you will be sure to meet some great new friends ideal clients.
If you need help, you know where to find me. <---(ahem, click there)